Most local business owners are invisible in their own community. This scorecard tells you exactly where you stand — and where the biggest opportunities are.
10 pillars · 5 minutes · Honest results
0 of 10 answered0 / 50
01
Chamber of Commerce
Are you a member? Do you show up to events, sponsor initiatives, or present to the group? The Chamber is your fastest path to referral partners and local credibility.
1 = Not doing this5 = Doing this consistently and well
02
Neighborhood & community groups
Are you active in local Facebook groups, Nextdoor, or HOA communities where your customers live and make buying decisions?
1 = Not doing this5 = Doing this consistently and well
03
Complementary business partnerships
Do you have formal or informal referral relationships with businesses that serve the same customers without competing with you?
1 = Not doing this5 = Doing this consistently and well
04
Local event presence
Do you sponsor, attend, or participate in community events, festivals, or charity initiatives? Visibility at local events builds trust faster than any ad.
1 = Not doing this5 = Doing this consistently and well
05
Google Business Profile
Is your GBP complete, actively posting, generating reviews consistently, and optimized for local search? This is your most valuable free marketing asset.
1 = Not doing this5 = Doing this consistently and well
06
Local press & media
Do you have relationships with local reporters, neighborhood newsletters, or community blogs that reach your target customers?
1 = Not doing this5 = Doing this consistently and well
07
Referral network
Do you have a structured system for generating and tracking referrals from existing customers and local business partners?
1 = Not doing this5 = Doing this consistently and well
08
Email list
Are you capturing local customer emails and staying in touch consistently with content they actually find useful?
1 = Not doing this5 = Doing this consistently and well
09
Local social content
Are you creating content specific to your market, neighborhood, and community — not just brand templates and generic posts?
1 = Not doing this5 = Doing this consistently and well
10
School & youth involvement
Do you sponsor teams, partner with schools, or support youth programs? This is the highest trust-builder in any local market.
1 = Not doing this5 = Doing this consistently and well
0
/ 50
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Third Door Advisors helps local business owners build the community presence that drives real revenue. No pitch deck. No pressure. Just an honest conversation about what's possible.